San Juan College Branding Guidelines

San Juan College requires consistent use of SJC’s logo, tagline and branding. This will help the College speak to its various constituencies in a distinct voice that builds brand awareness and name recognition.

The Office of Marketing and Public Relations provides a variety of services to help schools and departments meet their communication and marketing needs. We provide direct and consulting expertise for public relations and advertising efforts, including design and all stages of production.

A uniformly applied visual identity program for a college is essential. Logos, taglines and overall branding used consistently helps establish immediate recognition for San Juan College, expresses our personality and sets us apart from competitors. It becomes a visual interpreter of our character and quality. It builds our credibility and reflects our spirit and values.

Anyone interested in obtaining the San Juan College Branding Guidelines that contains in-depth information about logo use, official college colors, etc. should contact the Marketing and Public Relations Senior Director, Rhonda Schaefer at or 505-566-3087.